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THE PROBLEM 😑
adidas wanted to support women beyond sport but had no authentic platform to champion female founders in a real, tangible way.
THE OPPORTUNITY 🤯
Partner with iFundWomen to uplift entrepreneurs with what they truly needed - funding, mentorship, community and a space to be heard.
THE STRATEGY 😏
Create a 2-day NYC workshop with athlete panels, 1:1 coaching, finanical backing and extend the impact with yearlong mentorship and an open call for more female founders/entreprenuers to join the initiative.
THE FOUNDERS
@adidaswomen social content
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