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about me - cass(ie) pauley
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“
play hard,
work harder.
”
Currently...
Associate Creative Director, Copy at Expedia Group for Expedia and Hotels.com
focusing on organic and paid brand social campaigns
(Jul 2024 - )
Recently...
Senior Copywriter, Creative X at Meta
focusing on Ray-Ban Meta Wearables, Meta AI, Meta Quest, and in-product experiences for Instagram
(May 2022 - Jul 2024)
Brand Narrative Manager, Nike
Global Brand Creative Women's & Men's Studios
focusing on Nike Dance, Nike Women, AF1 and Air Max
(Apr 2021 - May 2022)
Social Media & Influencer Marketing Specialist at Columbia Sportswear
focusing on social campaigns and creator partnerships across outdoor and lifestyle
(Aug 2020 - Mar 2021)
Assistant Manager: Digital Publishing at adidas
focusing on adidas Women, adidas Running, and adidas Training
(Feb 2019 - Aug 2020)
Social Media & PR Manager at Evelyn & Bobbie
focusing on brand voice, social growth, and earned media storytelling in the intimates space
(Apr 2018 - Oct 2018)
Specialist, Social Media & PR at Algenist
focusing on influencer strategy and brand social campaigns
in the skincare space
(Mar 2017 - Aug 2017)
Copywriter at Remark Media
focusing on brand voice and editorial in the swimwear space
(Aug 2016 - Mar 2017)
I'm never bored. I'm innovative, sarcastic, and a bit of a daydreamer. Strong-willed and passionate about the things I care most about. I believe in the power of creativity and thinking outside of the box.
If I’m not online, I’m probably chasing a sunset, running a marathon “for fun,” or justifying an overpriced iced latte.
Sto imparando l'italiano, piano piano 🇮🇹🍝
If you made it this far and still wanna know more, here's a lil interview you can check out HERE.
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