cassie pauley creative strategist social media manager los angeles california
Columbia Sportswear Instagram
Manages all organic social editorial strategy, implemented shoppable IG. Social copywriting.
Columbia Sportswear Instagram.
Manages all organic social editorial strategy, implemented shoppable IG. Social copywriting.
adidas Women Instagram
Social copywriting.
adidas Women Instagram
Social copywriting.
adidas Women Instagram
Collaborated with adidas athletes Lindsey Horan, Abby Dahlkemper, and Emily Sonnett, briefed in creative needs, and supported via social to play along with viral IG story sharing trends.
adidas Women Instagram
Social copywriting.
adidas Women Instagram
Social copywriting.
adidas Women Instagram
Social copywriting.
adidas Running Instagram
Graphic design and copywriting.
adidas Pinterest
Manages global organic @adidas Pinterest channel - curating content for adidas Originals and adidas Brand.
adidas Running Boostronaut Activation
@boostronaut Twitter campaign, lead ideation and wrote creative social copy storytelling the ISS/adidas narrative.
Jackie Joyner-Kersee Photoshoot
Photoshoot direction/production for adidas Running Global
adidas Pinterest
Manages global organic @adidas Pinterest channel - curating content for adidas Originals and adidas Brand.
adidas Women Instagram
Social copywriting.
Boston Marathon Nadia Ruiz
Photo shoot for adidas Running Global.
adidas Pinterest
Manages global organic @adidas Pinterest channel - curating content for adidas Originals and adidas Brand.
Nikki Hiltz #LoveUnites
Content capture + cross collaboratively posting across @adidas global social channels.
adidas Training Photoshoot
Photoshoot direction/production for adidas Training North America
adidas Women Blogger Content Creation
Seeds bloggers in exchange for content/reviews - leverages content across paid social.
Adidas Women
Finds, vets, seeds US market influencers for adidas Women. Utilizes content cross collaboratively on e-com.
Boston Marathon Nadia Ruiz
Video shoot for adidas Running global.
adidas Pinterest
Manages global organic @adidas Pinterest channel - curating content for adidas Originals and adidas Brand.
Influencer Seeding/Content Creation
Finds, vets, seeds US market influencers for adidas Women.
adidas Originals
Finds, vets, seeds US market influencers for adidas Originals.
Retail activation design
Assisted with the launch of the Evelyn & Bobbie temporary pop up shop in Venice, CA.
Press Hit - NYLON
Influencer Box Design
Sent out to 250 select social media influencers.
Flatlay Product Photography
For Instagram.
Press Hit - SHAPE
Product Photography
Press Hit - Brit+Co
Product Photography
Product Photography
Assembled DIY Influencer Box
Sent materials to influencers for a "Do it Yourself" experience to build their own algae ecosystem.