top of page
THE PROBLEM 😑
Expedia Group's needed to modernize how its brands - Expedia, Vrbo and Hotels.com show up on social. Traditional, campaign-led storytelling wasn't built for the speed, tone or behavior of platforms where travel inspiration actually happens.
THE OPPORTUNITY 🤯
Bring in a dedicated social-first creative team who could concept, write, direct and build content natively for social while shaping the larger brand voice across channels.
THE STRATEGY 😏
Own the development of social first creative across Expedia, Hotels.com and Vrbo from ideation and scripting to in house production, art direction, and creator/ambassador partnerships. Build social brand guidelines, tone of voice playbooks and help the brands show up with clarity, personality and cultural relevance in the feed.
THE RESULT 🥳
(bespoke social creative)
bottom of page