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THE PROBLEM 😑 

Teens want an easy way to share all of their favorite memories and moments from 2022.

THE OPPORTUNITY 🤯 

Utilize the existing product functionality of Reels templates.

THE STRATEGY 😏 

Partner with iconic voices such as Bad Bunny, DJ Khaled, Priah Ferguson, and BadShah to narrate their behind-the-scenes, camera roll moments with 100% original audio tracks.
 

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THE FINISHED TEMPLATES

Bad Bunny
+ Instagram

DJ Khaled
+ Instagram

Priah Ferguson
+ Instagram

Badshah
+ Instagram

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