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THE PROBLEM 😑 

Air Max has aged with its consumer.
Gen-Z doesn't have an emotional connection with Air Max.

THE OPPORTUNITY 🤯 

Reconnect Air Max with youth culture.

THE STRATEGY 😏 

Elevate Air Max as a branded idea, a philosophy.

Something bigger.

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THE NARRATIVE ✍️ 

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THE RESULT ✅ 

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AIR MAX DAY 2022 🍾  

A celebration of all things Air Max on Nike.com, Nike App, OOH, SNKRS, @nikesportswear, and @nikewomen.

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