THE PROBLEM 😑
Air Max has aged with its consumer.
Gen-Z doesn't have an emotional connection with Air Max.
THE OPPORTUNITY 🤯
Reconnect Air Max with youth culture.
THE STRATEGY 😏
Elevate Air Max as a branded idea, a philosophy.
THE NARRATIVE ✍️
THE RESULT ✅
AIR MAX DAY 2022 🍾
A celebration of all things Air Max on Nike.com, Nike App, OOH, SNKRS, @nikesportswear, and @nikewomen.