THE PROBLEM 😑 

The definition of sport is ever-changing.
Dance is more than just a sport. It's expression.

THE OPPORTUNITY 🤯 

Inspire and enable dancers across the globe to dance with us, on their terms.

THE STRATEGY 😏 

Expand the definition of sport by partnering authentically with one of the dance world's best - Parris Goebel. Elevating dancers' voices, inviting them to join the movement.
 

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THE NARRATIVE ✍️ 

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THE RESULT ✅ 

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