THE PROBLEM 😑
The definition of sport is ever-changing.
Dance is more than just a sport. It's expression.
THE OPPORTUNITY 🤯
Inspire and enable dancers across the globe to dance with us, on their terms.
THE STRATEGY 😏
Expand the definition of sport by partnering authentically with one of the dance world's best - Parris Goebel. Elevating dancers' voices, inviting them to join the movement.
THE NARRATIVE ✍️
THE RESULT ✅