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THE PROBLEM 😑
Ray-Ban Meta Smart Glasses are designed for you to experience life's moments without missing a beat.
But the average consumer isn't aware of the tech or the benefits - like capturing photos/videos handsfree, taking calls with a simple tap, or asking complex questions and getting answers quickly whilst on-the-go.
THE OPPORTUNITY 🤯
Explore educational yet inspirational ways to demonstrate the functional benefits of smart glasses.
THE STRATEGY 😏
Concept and build out an evergreen asset library that better communicates the product's purpose in a lifestyle setting.
While not as flashy/sexy as campaign work, this library has already been incorporated across both Ray-Ban and Meta channels and will be used globally to showcase touchpad gestures, demonstrate features and more.
THE FINISHED ASSETS
(a few out of 4,000+)
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